Tourism Specialist & AdvisorTechnical director of travel agencies on the Italian national register.
I see the whole. I look at the details.
Event & Club Management · Hospitality · Destination & Product Management · Marketing & Communication · Tour Operating · MICE · Travel AI. I have worked in every link of the chain. Today I bring that experience to projects that call for strategic vision, innovation and the ability to deliver.
Launching and running private clubs and event venues: membership model and member services, marketing plans, rules, event formats and calendar, service standards, supplier management, flows and venue capacity. Real luxury is when everything feels natural: every detail in the right place, every person in the right place.
Quality standards and operating processes in accommodation: front desk, rooms, food and beverage, services. I have worked directly with hotels and alternative accommodation, from bike hotels to glamping through to the major chains in Italy and abroad: procedures, staff training, on-site assessment.
Territorial tourism development, destination promotion and marketing strategies, multi-year policy guidelines, visitor services, tourist information office setup, start-up and governance of two Local Tourism Systems in Liguria. Today, executive direction of contracts for destination development.
Strategy and delivery, from tourism marketing to corporate communication: market analysis and benchmarking, segmentation and positioning, branding, media and social media plans, catalogues, email marketing, websites, customer journey and funnel automation, objectives and KPIs. I wrote the plans and produced the materials.
Company strategy and profitability by business line. Product development, positioning, pricing, revenue management by channel, distribution channel development, regulatory compliance, digital ecosystem development with CRM and CMS. The title of technical director of a travel agency is a consequence of my work.
Event account management for national and international events. Market analysis and new business strategies. Creation and management of the DMC MICE incoming Italy division, with overseas offices and sales weeks in São Paulo, Istanbul, Vancouver, Warsaw and London and at the main international trade fairs.
The Next Club, Milan
Launching a private club: positioning, membership model and member services, event formats, service standards and rules.
Monti Sibillini Tourism District 4.0
Executive direction of contracts: integrated development of the territory and of its tourism offer.
Milan — national register
Technical management of the agency and oversight of how travel services are organised and sold.
Tourism and hospitality — on assignment
Tourism and hospitality projects: from analysis to delivery, inside the organisation that delivers them.
Listening to the people involved and observing the resources, flows and activities already in place.
Focusing objectives and choices, holding together vision, strategy, operational needs and results.
Translating priorities into experiences, processes and tools fit for the people who use them every day.
AI isn't there to do more things. It's there to free up time to do better the ones that matter.
It has to make processes and people faster and more effective: analysis, operations, customer support and, above all, strategic sparring. The technology only counts up to a point.
I build it into the projects I run every day, working alongside the people who really know those processes: to see where AI can make a difference, where it pays to apply it and where it's better to stop.
Every day
Not the occasional prompt: a configured workspace. Written rules, memory that carries over between sessions, reusable procedures. The AI reads the company's files where they are and in the format they exist in.
When it becomes a project
Educational Travel
I led the implementation of the project together with the IT team and the AI engineers, working on how information is structured and on how the data is accessed. When the system recognises a client it automatically opens their file and builds the answer on real data:
product purchased | payments | contractual and insurance terms | logistics and operations
The result is a digital hub designed to be read and queried by an AI agent, not simply consulted by a person. −87% on response times, with more accurate answers because each one is generated directly from that client's own file.
Catalogues, brochures, plans, presentations.
Tell me what you need to build and make work. If it isn't my kind of job I'll say so straight away — and I can usually tell you whose it is.