Tourism Specialist & AdvisorTechnical director of travel agencies on the Italian national register.
I see the whole. I look at the details.
Event & Club Management · Hospitality · Destination & Product Management · Marketing & Communication · Tour Operating · MICE · Travel AI. I have worked in every link of the chain. Today I bring that experience to projects that call for strategic vision, innovation and the ability to deliver.
Launching and running private clubs and event venues: membership model and member services, marketing plans, rules, event formats and calendar, service standards, supplier management, flows and venue capacity. Real luxury is when everything feels natural: every detail in the right place, every person in the right place.
Quality standards and operating processes in accommodation, from the front line to food and beverage. I have worked with the hospitality sector and with the leading Italian and international chains: I know the distance between what a property promises and what the guest actually receives.
Territorial tourism development, destination promotion and marketing strategies, multi-year policy guidelines, visitor services, tourist information office setup, start-up and governance of two Local Tourism Systems in Liguria. Today, executive direction of contracts for destination development.
Strategy and delivery, from territorial marketing to corporate communication: market analysis and benchmarking, segmentation and positioning, branding, media and social media plans, catalogues, email marketing, websites, customer journey and funnel automation, objectives and KPIs. I wrote the plans and produced the materials.
Company strategy and profitability by business line. Product development, positioning, pricing, revenue management by channel, distribution channel development, regulatory compliance, digital ecosystem development with CRM and CMS. The title of technical director of a travel agency is a consequence of my work.
Event account management for national and international events. Market analysis and new business strategies. Creation and management of the DMC MICE incoming Italy division, with overseas offices and sales weeks in São Paulo, Istanbul, Vancouver, Warsaw and London and at the main international trade fairs.
The Next Club, Milan
Launching a private club: positioning, membership model and member services, event formats, service standards and rules.
Monti Sibillini Tourism District 4.0
Executive direction of contracts: integrated development of the territory and of its tourism offer.
Milan — national register
Technical management of the agency and oversight of how travel services are organised and sold.
Tourism and hospitality — on assignment
Tourism and hospitality projects: from analysis to delivery, inside the organisation that delivers them.
AI isn't there to do more things. It's there to free up time to do better the ones that matter.
It has to make processes and people faster and more effective: analysis, operations, customer support and, above all, strategic thinking. The technology only counts up to a point.
I build it into the projects I run every day, working alongside the people who really know those processes: to see where AI can make a difference, where it pays to apply it and where it's better to stop.
Every day
Not the occasional prompt: a configured workspace. Written rules, memory that carries over between sessions, reusable procedures. The AI reads the company's files where they are and in the format they exist in.
When it becomes a project
Study Tours International
Not a conversational assistant placed in front of the management system: the system itself, restructured in JSON so that an AI can read it. Once the client is identified by their email, it opens their file and answers on real data.
The usual move is to put an AI in front of the data that already exists. Here the data was rewritten so the AI could read it: every answer is specific because the file it comes from is.
Catalogues, brochures, plans, presentations.
Tell me what you need to build and make work. If it isn't my kind of job I'll say so straight away — and I can usually tell you whose it is.